Sales intelligence software relies on the use of APIs (application programming interface). By using APIs, the sales intelligence software companies are able to pull data from the right sources. Usually, the data comes from CRM systems and other software that the company uses. The more information the sales intelligence software has, the more useful it can be.

As a sales manager, you can’t afford to not understand your customers. Sales intelligence software gives you the tools you need to understand how your customers are interacting with your business. Each month you manage your own sales or sales managers, and you are aware of many of the problems that salespeople face.

However, you do not have time to deal with these issues. You now have to rely on the CRM system on which salespeople make their sales, this is becoming unreliable and is therefore limiting your capabilities as a sales manager.

Think about all of the problems you deal with on a daily basis. You need to manage your own staff, you need to make sure that they are completing their goals and targets. You need to manage an ever-changing workload. All of these things can be dealt with if you understand your customers.

So how do you go about gaining insights into your customer base?

First of all, you need to understand what exactly Sales intelligence is. However, let’s take a step back and think about all of the problems you deal with on a day-to-day basis. Think about all of the situations you are faced with and then think about how you can solve this.

1. You have a problem

What is your biggest problem? Whether it’s dealing with difficult customers or managing many different teams with conflicting priorities.

2. You have a solution

How are you going to solve this problem? To answer this, you need to think about your business’s sales goals. By setting goals for yourself, you are able to understand whether what you are doing is actually bringing value to your business.

3. You have data

What information do you have to work with?

4. You have an algorithm

How do you develop an algorithm? You need to consider what information you have and what information you need.

5. Now you have the tools

How can you use your data to address the problem?

It helps you solve this problem by developing and implementing your sales department’s sales intelligence system. By educating everyone from a salesperson to boss about the types of tools available to them, they build trust between themselves and their staff in the knowledge that they are being given the correct information to do their job.

In business, time is money and the vast majority of businesses rely on sales to bring in money. Most know that sales intelligence software can help them be more efficient, however, they don’t exactly know how it works. What is sales intelligence software? How is it different from sales tools? Let’s analyze what we have and what it is and isn’t.

What is sales intelligence software?

Sales intelligence is software that gives a lot of value to salespeople. Many of the top salespeople in the industry use sales intelligence tools on a daily basis to help them make important decisions. In fact, sales intelligence software outranks social media channels and mobile applications in terms of customer engagement. So what does this mean? It means that even if your company is spending a lot on social sales and wasting money, sales intelligence software can do more than makeup.

What is sales intelligence software not?

Sales intelligence software is not CRM software. CRM software collects data from different systems and stores it in one place. The data is usually pulled from the company’s CRM system. Sales intelligence software is a specialized tool that pulls data from a lot of great sources and puts it into one place for salespeople to see.

The marketplace offerings, while they can be great, have a more limited set of features.

Is sales intelligence software right for me?

If you are in sales, we recommend that you try out sales intelligence software. It will save you time and money and increase your chances of making a better decision. We even found a really cool tool that integrates with RStudio which provides you with an easy-to-use analytics engine.